Attract more coaches and groups by delighting your customers

These are unusual and challenging times for all of us working in the coach and group tourism industry. Even the most optimistic amongst us recognise that returning to the pre-pandemic levels of groups business is likely to take some time. But groups business WILL return.

But as you look to attract more coaches and groups there’s something not to be overlooked. Today, the businesses that will succeed will be those that ‘delight’ their customers. Delighting your customers, and possibly even doing something differently, is how you’re going to stand out in a sea of industry suppliers all clamouring for the same business.

So, whether you’re a visitor attraction or destination, tourism supplier, hotel or tourism organisation, specialist coach tourism consultancy Stuart Render Tourism can help you develop or refresh a bespoke group product. Even more importantly, we can work with you to explore ways to truly ‘delight’ your customers.

‘Delighting’ your customers is equally important for coach and tour operators. Gone are the days when a brochure cover simply had the company name, a date and a collection of scenic views. As groups look to come back to coach touring, the need to enthuse and excite has never been more important.

If you’re a coach operator or tourism business or organisation looking for support with brochure and website content, or for help with writing press releases, media relations, or developing positive PR opportunities, we can help.

With an in-depth knowledge and understanding of the coach tourism industry, and a passion for the business, Stuart Render Tourism offers a mix of bespoke consultancy, writing and PR services, tailored to suit individual requirements. Fees are affordable and flexible.

Stuart Render is a Fellow of The Tourism Society and the Chartered Institute of Public Relations and a Board member of the British Guild of Travel Writers. Stuart Render Tourism is a member of the Coach Tourism Association.

If you’d like some professional help with delighting your customers, get in touch. We’d be delighted to hear from you.

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Coach tourism news and comment

New owners for GTO magazine, the Group Travel Awards, and the GO Travel Show

1st December 2021
Stuart Render

It has been announced that group travel trade magazine ‘GTO magazine’, the Group Travel Awards and the annual GO Travel Show, have been acquired by industry stalwarts, Chris Cheek and Jamie Cash. The move comes as a result of the closure of Landor Travel Publications (LTP). Chairman and editorial director of LTP, Peter Stonham, has … Continue reading New owners for GTO magazine, the Group Travel Awards, and the GO Travel Show

CTA launches ‘WeLoveCoaches’ consumer campaign

19th June 2021
Stuart Render

A new consumer campaign that aims to encourage more people to consider a day excursion, short break or longer holiday by coach has been launched by the Coach Tourism Association (CTA). The consumer campaign, which is being delivered primarily through social media channels, is using the umbrella branding ‘WeLoveCoaches’. The CTA says that this provides … Continue reading CTA launches ‘WeLoveCoaches’ consumer campaign

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