Hotels

If you’re an independent hotel, or a small or medium size hotel group, here’s more information about how Stuart Render Tourism could help you:

Auditing the services you offer to identify where you are coach and group-friendly, including ease-of-booking, coach access and parking, meet-and-greet, group check-in, menu and dining choice, and driver facilities
Recommending actions to enhance your coach and group-friendly credentials and ‘delight’ your guests, and working with you to deliver those actions
Understanding the coach operator sector, the differences between coach operators and coach tour operators, public and private groups, and their different requirements and expectations
How to target and engage with coach operators and coach tour operators
Identifying ideas and opportunities for new coach tourism-related products
Identifying itinerary planning options that will assist and encourage tour planners and group travel organisers to include your hotel(s) in their tour programme, for private group visits, or as a refreshment stop-off.
Using editorial opportunities and social media to boost your advertising spend with the trade press
Understanding how to maximise your marketing spend on attendance at exhibitions and trade shows, focusing on targeting coach operators, coach tour operators, group travel organisers and other tour planners
How to increase your chances of doing well in national, regional and local awards schemes.
Training and mentoring of those staff involved in working with groups and coach tour operators.

Compiling a group visit guide that has the comprehensive information required by coach tour operators, tour planners or group travel organisers to help them make a booking
Targeted brochures, leaflets and newsletters for groups.

Developing a programme of media relations activity (trade and consumer) focusing on new initiatives, newsworthy events and anniversaries
Writing press releases
Guidance on how and when to use social media, including Facebook and Twitter
Organising press and familiarisation visits for coach tour operators, tour planners and group travel organisers.

Note: The above information is shown as a guide. When you work with Stuart Render he will help you identify a bespoke programme of tailored activity.

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