Coach tourism, that wonderful sector of the tourism industry that gives older people the opportunity to relax on board a comfortable, state-of-the-art coach, while the professionally trained driver takes them on a day out, a short break or a longer touring holiday, is booming.

From traditional visits to stately homes and gardens through to adventures in the Western Isles of Scotland, overland to Italy or Poland, or or even exploring an escape room in London, and whether it’s for a social or sports club or a publicity advertised trip, the social aspects of travelling by coach can be hugely attractive. Taking the coach gives older people, and these days often younger people too, the opportunity to discover a wide range of destinations and attractions without the need to think about driving or the hassle, and cost, of parking.

If you’re reading this you’re probably a supplier to the sector. So, if you’re looking to attract more coaches and groups there’s something not to be overlooked. Today, the businesses that will succeed will be those that ‘delight’ their customers. Delighting your customers, possibly even doing something differently, and ensuring a memorable experience, is a route to standing out in a sea of industry suppliers all clamouring for the same business.

So, whether you’re a visitor attraction or destination, tourism supplier, hotel or tourism organisation, specialist coach tourism consultancy Stuart Render Tourism can help you develop or refresh a bespoke group product. Even more importantly, we can work with you to explore ways to truly ‘delight’ your customers.

With an in-depth knowledge and understanding of the coach tourism industry, and a passion for the sector, Stuart Render Tourism offers a mix of bespoke consultancy tailored to suit individual requirements. Fees are affordable and flexible.

Stuart Render is a Fellow of The Tourism Society and the Chartered Institute of Public Relations and a former joint chair of the British Guild of Travel Writers. He is editor of AGTO Traveller, the quarterly magazine for the Association for Group Travel Organisers and a contributing writer to coach and bus industry trade magazine routeone. Stuart Render Tourism is a member of the Coach Tourism Association.

If you’d like some professional help with delighting your customers, get in touch. We’d be delighted to hear from you.