It has been announced that group travel trade magazine ‘GTO magazine’, the Group Travel Awards and the annual GO Travel Show, have been acquired by industry stalwarts, Chris Cheek and Jamie Cash. The move comes as a result of the closure of Landor Travel Publications (LTP). Chairman and editorial director of LTP, Peter Stonham, has … Continue reading New owners for GTO magazine, the Group Travel Awards, and the GO Travel Show
These are unusual and challenging times for all of us working in the coach and group tourism industry. Even the most optimistic amongst us recognise that returning to the pre-pandemic levels of groups business is likely to take some time. But groups business WILL return.
But as you look to attract more coaches and groups there’s something not to be overlooked. Today, the businesses that will succeed will be those that ‘delight’ their customers. Delighting your customers, and possibly even doing something differently, is how you’re going to stand out in a sea of industry suppliers all clamouring for the same business.
So, whether you’re a visitor attraction or destination, tourism supplier, hotel or tourism organisation, specialist coach tourism consultancy Stuart Render Tourism can help you develop or refresh a bespoke group product. Even more importantly, we can work with you to explore ways to truly ‘delight’ your customers.
‘Delighting’ your customers is equally important for coach and tour operators. Gone are the days when a brochure cover simply had the company name, a date and a collection of scenic views. As groups look to come back to coach touring, the need to enthuse and excite has never been more important.
If you’re a coach operator or tourism business or organisation looking for support with brochure and website content, or for help with writing press releases, media relations, or developing positive PR opportunities, we can help.
With an in-depth knowledge and understanding of the coach tourism industry, and a passion for the business, Stuart Render Tourism offers a mix of bespoke consultancy, writing and PR services, tailored to suit individual requirements. Fees are affordable and flexible.
Stuart Render is a Fellow of The Tourism Society and the Chartered Institute of Public Relations and a Board member of the British Guild of Travel Writers. Stuart Render Tourism is a member of the Coach Tourism Association.
If you’d like some professional help with delighting your customers, get in touch. We’d be delighted to hear from you.
A passion for coach tourism
Welcome to Stuart Render Tourism.
Since the start of 2016 I’ve been working with a wide range of destinations, visitor attractions, tourism suppliers and industry organisations helping them to attract, welcome and delight groups.
When I established Stuart Render Tourism I wanted to use my career experience working in PR to really bring out the very best that each of my clients had to offer. Six years as editor of the erstwhile Coach Monthly trade magazine (from 2010 to 2016) brought me into contact with some exceptionally talented industry professionals. I soon realised that my own love of travel and transport was fast developing into a passion for coach tourism.
Today I offer consultancy, writing and PR support to those who wish to attract, welcome and delight more group visitors by developing their coach and group-friendly credentials.
I also provide writing, editorial and PR support for coach and tour operators and industry organisations.
Let the passion continue.
Stuart Render FCIPR FTS
‘Attract, welcome and delight’
You probably spend a great deal of time and money marketing your product. But how easy is it for coach tour planners and coach operators to work with you? Are you coach friendly and group friendly: on your website; in print; during the booking process; on arrival; and during a visit?
Are you ‘delighting’ your visitors and customers when they arrive?
I will guide you through the process enabling you to say yes at every stage, enthusing and inspiring you, and helping you to maximise the opportunities to attract, welcome and delight group visitors.
This isn’t necessarily about spending more money, it’s about spending your existing budget more wisely. I look forward to working with you.
Here’s an overview of the professional services I can offer
Coach Tourism Consultancy
- Auditing and developing coach-friendly and group-friendly status – onsite, online and in print
- Exploring ways to ‘delight’ the visitor, customer or guest
- Understanding the coach operator sector
- Targeting and engaging with coach tour operators
- Maximising advertising spend with trade press
- Maximising marketing spend on exhibition and trade show attendance
- Guidance on entering national, regional and local awards schemes
- Training and mentoring
- Group visit guides, brochures, leaflets, newsletters
- Tour and day trip brochures
- Website content
- Feature articles
PR and Media Relations
- Press release writing
- Tailored PR and media relations programmes
- Organising press and familiarisation visits
Coach tourism news and comment
A new consumer campaign that aims to encourage more people to consider a day excursion, short break or longer holiday by coach has been launched by the Coach Tourism Association (CTA). The consumer campaign, which is being delivered primarily through social media channels, is using the umbrella branding ‘WeLoveCoaches’. The CTA says that this provides … Continue reading CTA launches ‘WeLoveCoaches’ consumer campaign