Attract more coaches and groups by delighting your customers

These are unusual and challenging times for all of us working in the coach and group tourism industry. Even the most optimistic amongst us recognise that returning to the pre-pandemic levels of groups business is likely to take some time. But groups business WILL return.

But as you look to attract more coaches and groups there’s something not to be overlooked. Today, the businesses that will succeed will be those that ‘delight’ their customers. Delighting your customers, and possibly even doing something differently, is how you’re going to stand out in a sea of industry suppliers all clamouring for the same business.

So, whether you’re a visitor attraction or destination, tourism supplier, hotel or tourism organisation, specialist coach tourism consultancy Stuart Render Tourism can help you develop or refresh a bespoke group product. Even more importantly, we can work with you to explore ways to truly ‘delight’ your customers.

‘Delighting’ your customers is equally important for coach and tour operators. Gone are the days when a brochure cover simply had the company name, a date and a collection of scenic views. As groups look to come back to coach touring, the need to enthuse and excite has never been more important.

If you’re a coach operator or tourism business or organisation looking for support with brochure and website content, or for help with writing press releases, media relations, or developing positive PR opportunities, we can help.

With an in-depth knowledge and understanding of the coach tourism industry, and a passion for the business, Stuart Render Tourism offers a mix of bespoke consultancy, writing and PR services, tailored to suit individual requirements. Fees are affordable and flexible.

Stuart Render is a Fellow of The Tourism Society and the Chartered Institute of Public Relations and a Board member of the British Guild of Travel Writers. Stuart Render Tourism is a member of the Coach Tourism Association.

If you’d like some professional help with delighting your customers, get in touch. We’d be delighted to hear from you.

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Coach tourism news and comment

Specialist Leisure Group enters Administration

22nd May 2020
Stuart Render

Specialist Leisure Group, the owners of Shearings Holidays, has today (22 May 2020) entered Administration. All tours, cruises, holidays and hotel breaks booked with the Specialist Leisure Group have been cancelled and will not be rescheduled. The Specialist Leisure Group operated several businesses that sold holidays and other travel arrangements under the following brand names, … Continue reading Specialist Leisure Group enters Administration

CPT campaign thanks coach and bus workers

5th May 2020
Stuart Render

Today, 5 May 2020, the Confederation of Passenger Transport UK (CPT) is celebrating UK coach and bus workers with a social media campaign highlighting stories about those working on the front line and behind the scenes, and the key roles they are playing throughout the coronavirus pandemic. @CPT_UK www.cpt-uk.org

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‘Attract, welcome and delight’

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