Specialist Leisure Group, the owners of Shearings Holidays, has today (22 May 2020) entered Administration. All tours, cruises, holidays and hotel breaks booked with the Specialist Leisure Group have been cancelled and will not be rescheduled. The Specialist Leisure Group operated several businesses that sold holidays and other travel arrangements under the following brand names, … Continue reading Specialist Leisure Group enters Administration
If you’re a visitor attraction or destination, tourism supplier, hotel or tourism organisation looking to increase visitor numbers and guest stays by attracting more coaches and groups, specialist coach tourism consultancy Stuart Render Tourism can help you develop or refresh a bespoke group product.
If you’re a coach operator or tourism business or organisation looking for support with brochure and website content, or for help with writing press releases, media relations, or developing positive PR opportunities, we can also help.
With an in-depth knowledge and understanding of the coach tourism industry, Stuart Render Tourism offers a mix of bespoke consultancy, writing and PR services, tailored to suit individual requirements. Fees are affordable and flexible.
Stuart Render is a Fellow of the Chartered Institute of Public Relations and The Tourism Society and a Board member of the British Guild of Travel Writers. Stuart Render Tourism is a member of the Coach Tourism Association.
A passion for coach tourism
“Welcome to Stuart Render Tourism. As former editor of coach tourism trade magazine Coach Monthly, former chairman of the judging panel of the National Coach Tourism Awards, and past Board member of the Coach Tourism Association, you won’t be surprised to learn that I have a passion for coach tourism.
“Having written about visitor attractions and tourism destinations across the UK and continental Europe, and interviewed tourism professionals from all parts of the sector, I have a unique overview of the industry.
“I set up Stuart Render Tourism at the start of 2016 to offer consultancy, writing and PR support to those who wish to attract more visitors, customers and guests by developing their coach and group-friendly credentials. Since then I’ve been able to provide professional support to destinations, suppliers, coach tour operators and trade organisations, and to local and regional tourist offices (in the UK, France, Belgium and Germany).
“This website also carries key industry news, together with a calendar of the main coach and group tourism events, exhibitions and ‘fam’ trips.
Stuart Render FCIPR MTS
‘Attract, welcome and delight’
You probably spend a great deal of time and money marketing your product. But how easy is it for coach tour planners and coach operators to work with you? Are you coach friendly and group friendly: on your website; in print; during the booking process; on arrival; and during a visit?
I will guide you through the process enabling you to say yes at every stage, enthusing and inspiring you, and helping you to maximise the opportunities to attract, welcome and delight group visitors.
This isn’t necessarily about spending more money, it’s about spending your existing budget more wisely. I look forward to working with you.
Here’s an overview of the professional services I can offer
Coach Tourism Consultancy
- Auditing and developing coach-friendly and group-friendly status – onsite, online and in print
- Understanding the coach operator sector
- Targeting and engaging with coach tour operators
- Maximising advertising spend with trade press
- Maximising marketing spend on exhibition and trade show attendance
- Guidance on entering national, regional and local awards schemes
- Training and mentoring
- Group visit guides, brochures, leaflets, newsletters
- Tour and day trip brochures
- Website content
- Feature articles
PR and Media Relations
- Press release writing
- Tailored PR and media relations programmes
- Organising press and familiarisation visits
Coach tourism news and comment
Today, 5 May 2020, the Confederation of Passenger Transport UK (CPT) is celebrating UK coach and bus workers with a social media campaign highlighting stories about those working on the front line and behind the scenes, and the key roles they are playing throughout the coronavirus pandemic. @CPT_UK www.cpt-uk.org