The Coach Tourism Association looks set to announce a new public relations initiative that will raise awareness of the benefits of coach tourism. Trade magazine Bus & Coach Buyer reports (2 August 2019) Helen Bowron, communications director with the Coach Tourism Association (CTA) saying that plans have now been laid for a major charm offensive … Continue reading CTA plans “major charm offensive” to promote coach tourism
If you’re a visitor attraction, tourism destination, supplier, hotel or tourism organisation looking to increase visitor numbers and guest stays by attracting more coaches and groups, specialist coach tourism consultancy Stuart Render Tourism can help.
If you’re a coach operator or a small or medium-sized tourism business or organisation looking for support with brochure and website content, or for help with writing press releases, media relations, or developing positive PR opportunities, we can also help.
With an in-depth knowledge and understanding of the coach tourism industry, Stuart Render Tourism offers a mix of bespoke consultancy, writing and PR services, tailored to suit individual requirements. Fees are affordable and flexible.
Stuart Render Tourism is a member of the Coach Tourism Association. Stuart Render is a Fellow of the Chartered Institute of Public Relations, a Board member of the British Guild of Travel Writers and a Member of The Tourism Society.
A passion for coach tourism
“Welcome to Stuart Render Tourism. As former editor of coach tourism trade magazine Coach Monthly, former chairman of the judging panel of the National Coach Tourism Awards, and past Board member of the Coach Tourism Association, you won’t be surprised to learn that I have a passion for coach tourism.
“Having written about visitor attractions and tourism destinations across the UK and continental Europe, and interviewed tourism professionals from all parts of the sector, I have a unique overview of the industry.
“I set up Stuart Render Tourism at the start of 2016 to offer consultancy, writing and PR support to those who wish to attract more visitors, customers and guests by developing their coach and group-friendly credentials. Since then I’ve been able to provide professional support to destinations, suppliers, coach tour operators and trade organisations, and to local and regional tourist offices (in the UK, France, Belgium and Germany).
“This website also carries key industry news, together with a calendar of the main coach and group tourism events, exhibitions and ‘fam’ trips.
Stuart Render FCIPR MTS
‘Attract, welcome and delight’
You probably spend a great deal of time and money marketing your product. But how easy is it for coach tour planners and coach operators to work with you? Are you coach friendly and group friendly: on your website; in print; during the booking process; on arrival; and during a visit?
I will guide you through the process enabling you to say yes at every stage, enthusing and inspiring you, and helping you to maximise the opportunities to attract, welcome and delight group visitors.
This isn’t necessarily about spending more money, it’s about spending your existing budget more wisely. I look forward to working with you.
Here’s an overview of the professional services I can offer
Coach Tourism Consultancy
- Auditing and developing coach-friendly and group-friendly status – onsite, online and in print
- Understanding the coach operator sector
- Targeting and engaging with coach tour operators
- Maximising advertising spend with trade press
- Maximising marketing spend on exhibition and trade show attendance
- Guidance on entering national, regional and local awards schemes
- Training and mentoring
- Group visit guides, brochures, leaflets, newsletters
- Tour and day trip brochures
- Website content
- Feature articles
PR and Media Relations
- Press release writing
- Tailored PR and media relations programmes
- Organising press and familiarisation visits
Coach tourism news and comment
AGTO, the Association of Group Travel Organisers, has announced that the 2020 ‘AGTO Showcase Weekend’ will take place over the weekend of 21 to 23 February at Ettington Chase, a 4-star hotel, event and conference centre close to Stratford-upon-Avon. The Showcase Weekend, one of the major annual events in the AGTO calendar, offers a unique … Continue reading 2020 ‘AGTO Showcase Weekend’ heads to Stratford-upon-Avon