If you’re a tourism organisation or business looking to work more closely with coach tour operators and group travel organisers, or if you want a press release writing or would like to develop a planned PR campaign, Stuart Render Tourism can help.

Consultancy support:

  • Understanding the coach operator sector, the differences between coach operators and coach tour operators, and their different requirements and expectations
  • How to target and engage with coach operators and coach tour operators
  • Identifying ideas and opportunities for new coach tourism-related products or services
  • Exploring opportunities to ‘delight’ visitors, customers and guests
  • Using editorial opportunities and social media to boost your advertising spend with the trade press
  • Understanding how to maximise your marketing spend on attendance at exhibitions and trade shows, focusing on targeting coach operators, coach tour operators, group travel organisers and other tour planners
  • Training and mentoring of those staff involved in working with groups and coach tour operators.


  • Compiling brochures, leaflets and newsletters.

PR and media relations:

  • Writing press releases
  • Developing a planned programme of PR activity to protect and enhance your reputation
  • Organising press and familiarisation visits for coach tour operators, tour planners and group travel organisers
  • Writing clear, concise and easy to understand website content.

Note: The above information is shown as a guide. When you work with Stuart Render he will help you identify a bespoke programme of tailored activity.