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If you’re a tourism destination, whether that’s a town, city, village, county, region or country, and whether you’re a tourist office, destination management organisation or marketing organisation, here’s more information about how Stuart Render Tourism could help you:


Consultancy support:

  • Auditing the services you offer to identify where you are coach and group-friendly, including your website, group visit guide, ease-of-booking, coach access, signage, meet-and-greet, coach parking, and driver and guide facilities
  • Recommending actions to enhance your coach and group-friendly credentials and working with you to deliver those actions
  • Understanding the coach operator sector, the differences between coach operators and coach tour operators, and their different requirements and expectations
  • How to target and engage with coach operators and coach tour operators
  • Identifying ideas and opportunities for new coach tourism-related products
  • Identifying itinerary planning options that will assist and encourage tour planners to include your destination in their day excursions, tours and private group visits.
  • Using editorial opportunities and social media to boost your advertising spend with the trade press
  • Understanding how to maximise your marketing spend on attendance at exhibitions and trade shows, focusing on targeting coach operators, coach tour operators, group travel organisers and other tour planners
  • How to increase your chances of doing well in national, regional and local awards schemes
  • Training and mentoring of those staff involved in working with groups and coach tour operators

Writing/editing:

  • Compiling a group visit guide or destination brochure that has the comprehensive information required by coach tour operators, tour planners or group travel organisers to make a booking
  • Targeted brochures, leaflets and newsletters for groups
  • Writing clear, concise and easy to understand website content.

PR and media relations

  • Developing a programme of media relations activity (trade and consumer) focusing on new initiatives, newsworthy events and anniversaries
  • Writing press releases
  • Organising press and familiarisation visits for coach tour operators, tour planners and group travel organisers

Note: The above information is shown as a guide. When you work with Stuart Render he will help you identify a bespoke programme of tailored activity.