Tourism Destinations - Stuart Render Tourism

If you’re a tourism destination, whether that’s a town, city, village, county, region or country, and whether you’re a tourist office, destination management organisation or marketing organisation, here’s more information about how Stuart Render Tourism could help you:

Consultancy support:

Auditing the services you offer to identify where you are coach and group-friendly, including your website, group visit guide, ease-of-booking, coach access, signage, meet-and-greet, coach parking, and driver and guide facilities
Recommending actions to enhance your coach and group-friendly credentials and ‘delight’ your visitors, and working with you to deliver those actions
Understanding the coach operator sector, the differences between coach operators and coach tour operators, and their different requirements and expectations
How to target and engage with coach operators and coach tour operators
Identifying ideas and opportunities for new coach tourism-related products
Identifying itinerary planning options that will assist and encourage tour planners to include your destination in their day excursions, tours and private group visits.
Using editorial opportunities and social media to boost your advertising spend with the trade press
Understanding how to maximise your marketing spend on attendance at exhibitions and trade shows, focusing on targeting coach operators, coach tour operators, group travel organisers and other tour planners
How to increase your chances of doing well in national, regional and local awards schemes
Training and mentoring of those staff involved in working with groups and coach tour operators

Writing/editing:

Compiling a group visit guide or destination brochure that has the comprehensive information to enthuse and inspire group travel organisers, coach operators and tour planners to visit for a day or for a short break
Targeted brochures, leaflets and newsletters for groups
Writing clear, concise and easy to understand website content.

PR and media relations

Developing a programme of media relations activity (trade and consumer) focusing on new initiatives, newsworthy events and anniversaries
Writing press releases
Organising press and familiarisation visits for coach tour operators, tour planners and group travel organisers

Note: The above information is shown as a guide. When you work with Stuart Render he will help you identify a bespoke programme of tailored activity.