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CTA plans “major charm offensive” to promote coach tourism

The Coach Tourism Association looks set to announce a new public relations initiative that will raise awareness of the benefits of coach tourism.

Trade magazine Bus & Coach Buyer reports (2 August 2019) Helen Bowron, communications director with the Coach Tourism Association (CTA) saying that plans have now been laid for a major charm offensive to promote coach tourism throughout the UK. No details are included in the report, but it is expected that an announcement will be made in the next few weeks.

The news reflects changes taking place at the CTA under chairman John Wales.


Coach Tourism Association