Miss England 2016, Elizabeth Grant, visited the British Tourism & Travel Show at the NEC in Birmingham on 23 March to help the Southport tourism team celebrate winning a national tourism award.
Southport won ‘Coach Friendly Destination of the Year’ at the British Coach Tourism Awards held the previous evening. The town saw off stiff competition from Beverley, Bournemouth, Plymouth, Poole and Wells to win the award for ‘Coach Friendly Destination of the Year’.
The award recognises a town, city or region that demonstrates a commitment to welcoming coaches, coach groups and coach drivers. Previous winners have included Liverpool, York, Burnham-on-Sea and the Isle of Man.
The judges praised ‘Southport Welcome’, a new initiative launched in 2016 to highlight and remind tour planners and coach operators why the traditional seaside destination is coach and group friendly.
Elizabeth Grant was crowned ‘Miss England’ in Southport in July 2016 and was visiting the trade show to help highlight the many attractions the popular seaside town has to offer.