The French region of Seine-et-Marne to the east of Paris is launching a new campaign to attract more groups from the UK.
The campaign is being run under the ‘Paris What Else’ branding, highlighting the close proximity of the area to the French capital, and encouraging tour planners to look at the region’s attractions when refreshing a Paris-based itinerary.
The Seine-et-Marne tourist office is also relaunching its central information and booking service to make it easier for coach tour operators and group travel organisers to understand what the region has to offer groups.
Commenting on the launch of the campaign, Florence Bruaux, head of tourism at Seine-et-Marne Tourisme, says: “Our region is already well known in the UK because it is home to Disneyland Paris. But there is much more to discover, including the Châteaux of Fontainebleau, Vaux le Vicomte and Champs-sur-Marne, the medieval walled town of Provins and the Museum of the Great War in Meaux.
“Under our marketing brand of ‘Paris What Else’ we want to highlight the possibilities for groups to combine a visit to Paris with visits to our wonderful attractions. The region also has a number of quality, group-friendly hotels that give tour planners the option to stay in one of our charming towns, and then travel into Paris.
“Our central information and booking service means that coach tour operators and group travel organisers can contact us for information about places to visit, and where to stay. We will then make all the arrangements. We want to encourage more UK groups to visit us, so we’re making it as easy as possible for this to happen.”
As part of the campaign, the tourist office is holding a trade workshop in central London on 14 and 15 June. For more information on the workshop email firstname.lastname@example.org.
To contact the central information and booking service email Marjorie Sebille at email@example.com or go to www.visit.pariswhatelse.fr
www.Paris-whatelse.com is a brand of Tourism 77, the official tourism booking agency for the Eastern Paris region. With its head office in the historic city of Fontainebleau it has specialised in creating packages for groups for the past 25 years and packages for individuals since 2003. The new website provides unique tour packages dedicated to Paris and the Champagne-Ardenne region for groups, couples, families, corporate groups and individuals.