Continuum Attractions, the York-based attractions group, has bought GreenWood Forest Park, a family activity centre based in North Wales.
The acquisition, which was completed in July, sees the attractions group move into the outdoor family attractions sector for the first time.
The company says it bought GreenWood Forest Park, which is located at Y Felinheli, midway between Bangor and Caernarvon, “because it is a successful and award-winning family adventure park business and a wonderful opportunity for Continuum to expand into the family, outdoor attraction market”.
Commenting on the acquisition, Juliana Delaney, chief executive of Continuum Attractions says: “We are thrilled to have added GreenWood Forest Park to the Continuum Attractions family. North Wales is a place very dear to my heart. I have relatives living nearby and have been visiting the area since I was two years-old. It is a region that has a fantastic future for tourism. The park is already such a great day out for guests with a passionate team dedicated to providing the very best experience for everyone.”
The former owners of the park, Steve and Andrea Bristow, who set up the business 25 years ago, made the decision to retire to enjoy more time to travel and spend with family. It is understood that they sold to Continuum Attractions because they wanted the project to be put into safe hands.
Kevin Smith, Continuum Attractions’ group attractions director, says: “We are delighted to have added GreenWood Forest Park to our portfolio of outstanding UK visitor attractions. Continuum Attractions has been keen to expand into outdoor, family experiences and GreenWood will offer a fantastic opportunity for us to do so.
“The park’s focus on sustainability is also really important across our business. North Wales is a fantastic place to visit and has important cultural traditions such as the use of the Welsh language. We are absolutely committed to continuing this tradition and the bi-lingual heritage of GreenWood Forest Park.”
GreenWood Forest Park is a TripAdvisor UK Top 10 Attraction and a North Wales Tourist Board Green and Innovation Award-winner.
York-based Continuum Attractions owns, operates and manages eight other attractions across the UK: The Real Mary King’s Close, Edinburgh; The Canterbury Tales, Canterbury; Oxford Castle Unlocked, Oxford; York’s Chocolate Story, York; Emirates Spinnaker Tower, Portsmouth; The Emmerdale Studio Tour, Leeds; The Emmerdale Village Tour, near Leeds; and The Royal Mint Experience, Cardiff (management contract).