More than 150 coach tour operators, tour wholesalers and industry suppliers gathered in Blackpool at the weekend for the Coach Tourism Association’s Coach Holiday Conference.
This annual event, held this year at The Imperial Hotel and supported by Visit Blackpool, brought CTA members together in a well-planned programme of events that combined business with pleasure. A familiarisation visit hosted by Blackpool Pleasure Beach provided the opportunity to find out more about developments at the 42-acre park. Delegates also enjoyed a VIP reception on board Blackpool Transport’s heritage trams. The social activities included two dinners, one of which was gate-crashed by Sponge Bob Square Pants and friends, courtesy of the Pleasure Beach, and a very realistic waxwork of Ed Sheeran, courtesy of Madame Tussauds.
However, while the social elements gave delegates valuable opportunities to network, the two business-led activities undoubtedly delivered the real benefit of CTA membership.
The well-attended CTA Workshop held on the Monday morning provided a series of more than 500 10-minute business-to-business appointments. Its an effective format prompting suppliers and coach operators alike to focus on their core business propositions.
On the Monday afternoon the main conference sessions proved both informative and entertaining. Anita Rani, a familiar face to viewers of BBC One’s Countryfile, revealed some of the stories and secrets from behind-the-scenes of the popular Sunday evening programme. Along with executive producer Tim Etchells, she offered delegates a glimpse behind-the-scenes. Topics covered included the importance of keeping out of the way of “poo and pee” when interviewing a farmer in in a cowshed (it was the cow’s poo and pee!). Anita also revealed that in each programme, the Countryfile weather presenter, in a live feed, changes from a suit into casual wear just before going on-air to link in with the countryside feel of the programme.
However, the main reason for her appearance at the conference was to remind delegates about BBC Countryfile Live, the group-friendly event now held at Blenheim Palace each August. In 2017 the event attracted more than 120,000 people and 10,000 dogs. For 2018, CTA member Encore Tickets is the main ticket supplier and there are special rates for coach operators and groups.
Leading the speaker line-up was Debbie Marshall, a fluent and enthusiastic speaker who set up Silver Travel Advisor in 2011. This online portal provides a one-stop shop for travel information and advice for the over 50s. She reminded delegates that there are more than 23 million over-50s in the UK today, and that 17,000 people turn 50 every week. She indicated that while use of social media site Facebook might be waning among the young, there was a surge of interest among older people.
She explained that by 2050, there will be more than half a million people aged over 100. She noted that with people living longer, the traditional three-point life model of education, work and retirement will change, with many people changing their career, and enjoying a two-stage retirement that may include a period of volunteering before settling down with the slippers. She reminded delegates that longer life presents new physiological challenges, pointing out that holiday styles might change as people work out how many healthy years they might have left.
Silver Travel Advisor produces an industry report, using research carried out among 1,000 members. A key finding was that quality and added value comes above price when choosing an operator and product. Debbie identified the opportunities that exist for products aimed at multi-generational family groups, and for single travellers who find themselves on their own through circumstances, and who would benefit from the social and customer care elements that a coach tour can deliver. She was also keen to see more ‘care-assisted’ tours, although she recognised that the move by government to ensure all coaches are accessible, rather than just one or two in a fleet, was a step too far. She reiterated a point that the Coach Tourism Association has made before that older holidaymakers are looking for certainty, safety and security, three elements that are at the heart of coach touring.
Representing Blackpool, Philip Welsh, head of visitor economy for Visit Blackpool/Blackpool Council, highlighted the investment that is transforming the town. Speaking with a clear passion for the town, he explained how the town was re-positioning itself, creating a year-round resort. He pointed out that the aim was to protect the town’s rich heritage and assets, preserving the Winter Gardens and Blackpool Tower, but investing in new projects.
He reminded delegates about the re-modelling of the sea-front, the building of a new shopping centre and business district, and the introduction of the new tramway. He said the tide was turning, with the perception of Blackpool as it was in the old days now being replaced by a new optimism, and private sector investment. Talking about the fleet of new trams, he revealed they have brought about a new interest in the heritage tram fleet. He said the trams were synonymous with what Blackpool is doing, giving something traditional a new twist.
He highlighted the £16 million development of a new rollercoaster at Blackpool Pleasure Beach as a great example of this new-found confidence. Commenting on the change he reminded the audience that people shouldn’t believe what they might be told, or what they think they know, but for them to come to Blackpool and see the changes for themselves.
Looking ahead he gave details of new projects that will see the opening of a new five-star and four-star hotels to cater for the changing conference and leisure demographic. He also reminded delegates that rail electrification is nearing completion, offering improved connections to London from a new North Station.
“We have a very loyal audience,” he said, “but we need to generate new audiences. We need to challenge perceptions and make Blackpool cool.”
Simon Smith, the Confederation of Passenger Transport UK’s tourism and coaching executive, provided a valuable update on the plans to introduce Clean Air Zones. He explained that in addition to London, more than 50 other possible locations have been identified. These range from a single road to a town or city. He said five zones have been identified in the first tranche of the planning: Leeds, Nottingham, Derby, Birmingham and Southampton. In each case fines of £100 will be levied for all coaches that aren’t Euro 6 compliant. However, he also pointed out that it is simply unreasonable to expect coach operators to retrofit all coaches to conform to the new regulations, and that, as a result, some operators will find themselves having to pay the financial penalties.
Simon left the audience in no doubt that this would result in a likely increase in hire costs, and the costs of day trips and tours. He indicated that touring itineraries may end up passing through more than one clean air zone, resulting in more than one fine for operators whose vehicles weren’t compliant.
The presentation also touched on developments in London. Simon gave clear advice to visitor attractions to think very carefully about making their coach parking and driver benefits as attractive as possible to avoid tour planners looking elsewhere.
While the coach operators in the room will have been well aware of much of the content of Simon’s presentation, it was the industry suppliers in the room who left the conference with a greater understanding of the issues facing the industry.
The event included the CTA’s AGM. Denise Bridges, managing director of Albatross Travel, stepped down as chairman after three years in office. Taking her place is John Wales, the founder and former CEO of Encore Tickets. He is joined by three new board members: Daniel Kirby of Kirby’s Coaches; Roger Bull of RB Travel; and Colin Fawcus of DFDS Ferries. Robert Shaw of Harry Shaw takes over as vice chair from Jane Duffelen of Shaws of Maxey.
More than 350 professionals from across the coach tourism industry gathered at the National Motorcycle Museum near Birmingham on 22 March for the British Coach Tourism Awards 2017.
Special recognition was paid to Joan Johnson of Henley-in-Arden based Johnsons Coach Travel for her outstanding contribution to coach tourism.
Celebrating its 12th anniversary this year, the British Coach Tourism Awards is the only national awards scheme that specifically focuses on coach tourism. The event is organised by Diversified Communications UK, and hosted by Group Tourism & Travel magazine (formerly Coach Monthly). This year’s celebrity presenter was TV personality and broadcaster Gethin Jones.
Here’s the full list of winners:
Coach Friendly Destination (sponsored by P&O Ferries)
Coach Friendly Visitor Attraction (sponsored by the Coach Tourism Association)
– West Midland Safari & Leisure Park
European Coach Friendly Attraction (sponsored by DFDS)
– Titanic Belfast
Sea, Canal, Inland Riverboat Carrier (including under-sea) (sponsored by Edward Coaches)
– Windermere Lake Cruises
Heritage Railway (sponsored by Group Tourism & Travel Magazine)
– Lakeside & Haverthwaite Railway
Accommodation Provider (sponsored by the British Tourism & Travel Show)
– Warner Leisure Hotels
Tour Wholesaler (sponsored by Planet Hollywood & Ripley’s London)
– Albatross Travel
Holiday Programme (sponsored by Irish Ferries)
– Glenton Holidays
Day Excursion Programme (sponsored by Warner Leisure Hotels)
– Eastons Coaches
Accessibility Award (sponsored by Coach & Bus UK)
– Chester Zoo
Coach Tour Operator Brochure (sponsored by Hospitality Line and City Cruises)
– Crusader Holidays
Coach Tourism Innovation of the Year (sponsored by Eurotunnel)
– Galloway Coach Travel, for ‘School of Rock coach’
Coach Tourism Professional of the Year (sponsored by the Association of Group Travel Organisers)
– Lisa Weaver, Groups Coordinator, Woburn Abbey and Gardens
Coach Tour Driver of the Year (sponsored by the Coach Drivers’ Club)
– The driver team at Crusader Holidays
Coach Tour Operator: Small Fleet (1-5 coaches) (sponsored by the Rendezvous Hotel, Skipton)
– Tally Ho! Holidays
Coach Tour Operator: Medium Fleet (6-15 coaches) (sponsored by Roadchef)
– Highland Explorer Tours
Coach Tour Operator: Large Fleet (more than 15 coaches) (sponsored by Wrightsure)
– Edwards Coach Holidays
The British Coach Tourism Recognition Award (sponsored by Hilton Worldwide)
– Joan Johnson
Joan, who was unable to be present at the awards, has spent more than 60 years working in the industry. She joined Johnsons Coaches of Henley-in-Arden in Warwickshire, her husband Roy’s family business, in 1956. She retired in December last year at the age of 80. Having joined the business in 1956, with just three coaches, a furniture removal lorry and a taxi, Joan was soon raising five children whilst running a business, and becoming one of the first ever female coach drivers in the UK. In 1981, she completed her first coach tour to Blairgowrie with her son John. From then she has escorted more than 350 tours all over the UK, Europe and worldwide. A true family business, her dedication saw her taking on research to each destination and excursion, making sure that customers were well looked after, and even coming up with the company’s motto: ‘Travel with Johnsons, Travel with Friends’. In her spare time she volunteers for a local charity, raising over £11k in just three years.
Helen Conway, group director at Diversified UK, says: “Once again the sheer quality of this year’s awards entries has been outstanding and sends a strong signal that the domestic tourism sector is getting stronger every year and is a real testament to the strength of commitment of the individuals working within it.
“There are many tourism awards, but only the British Coach Tourism Awards specifically focuses on coach tourism. They are the most important annual celebration of the very best our industry has to offer. As well as recognising excellence and innovation in all aspects of the trade on a big stage, the awards offer winners a year-round marketing opportunity and a big morale-booster for hard-working teams. Congratulations again to all our fantastic winners.”
For further information, and to see more photos from the event, go to www.britishcoachawards.co.uk.
Organisers of Excursions, the one day travel trade show that took place on Saturday 28 January at Alexandra Palace in north London, says the event is showing “continued growth”.
Now in its 41st year, the show is seen by many in the industry as giving an indication of the health of both the industry, and of trade shows in general.
Organiser, Tourism South East, says this year’s show attracted around 300 exhibitors from the UK, Ireland and continental Europe and welcomed around 1,150 visitors.
Anna Wilson-Barnes, travel trade marketing manager at Tourism South East, says; “Excursions continues to show steady growth. Remarkably, around 48% of visitors say they were attending the show for the first time, keen to discover what exhibitors had to offer and clearly demonstrating that there is still a huge need for conducting business face-to-face, even in a digital age. There was a great buzz about this year’s show with packed aisles, new contacts being made and business conducted at a high level. We were also very pleased to see so many new and younger visitors, changing some of the long held preconceptions about group travel being just for an older market. We look forward to welcoming everyone back in 2018.”
Tourism South East chief executive Nigel Smith says: “We’ve consistently sustained visitor numbers over the years. We’ve achieved this by combining database marketing and traditional advertising with free coach transfers, as well as arranging fam trips and bringing in VIP coaches. All added value ways of getting trade visitors to attend. For the first time, AGTO, the Association of Group Travel Organisers, also held its AGM at the show.”
The show is organised by Tourism South East in partnership with London & Partners and Group Leisure magazine.
Excursions 2018 will take place on Saturday 27 January.
For more information, go to www.excursionsshow.com, follow @excursionsshow or visit the show’s Facebook page at ‘Excursions: Group Travel Trade Exhibition’.
The Association of Group Travel Organisers (AGTO) held its 25th Anniversary Showcase Weekend on 28 to 30 October. The venue was QHotels’ Dunston Hall Hotel near Norwich.
On the Friday afternoon, AGTO CEO Mike Bugsgang introduced presentations from Pete Waters, Executive Director with Visit East Anglia, and Jason Triandafyllou, from marketing agency Designate. This was followed by a Networking Showcase with Associate Members (suppliers) giving delegates the opportunity to find out more about latest products and services.
On the Friday evening, delegates enjoyed an informal dinner, with magical entertainment by Roy Davenport from Davenport’s Magic Kingdom, and Rachel King, a very talented multi-instrumentalist.
On the Saturday, delegates took advantage of three familiarisation trips. The first visited Cromer where a Halloween open day was being held in the Pavilion Theatre at the end of the pier. The photos below reveal some of the Halloween characters that popped up during the visit. The trip then travelled along the north Norfolk coast to Sandringham House. The second fam visited Norwich Cathedral, Banham Zoo and Melford Hall. The third fam visited Wroxham Barns and Great Yarmouth and its pleasure beach, with a Southern Comfort Paddle Boat trip on the Broads. The very well turned out coaches and drivers were provided by Eastons Coaches.
On the Saturday evening, in partnership with the event’s main sponsor, made tourism marketing, delegates were entertained by West End stars Emma Hatton (‘Wicked’) and Oliver Tompsett (‘Guys and Dolls’).
Here’s a selection of photos from the weekend taken by Stuart Render and Mike Bugsgang. The photos can also be seen at www.facebook.com/stuartrendertourism.