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Tag: coaches

CTA launches ‘WeLoveCoaches’ consumer campaign

A new consumer campaign that aims to encourage more people to consider a day excursion, short break or longer holiday by coach has been launched by the Coach Tourism Association (CTA).

The consumer campaign, which is being delivered primarily through social media channels, is using the umbrella branding ‘WeLoveCoaches’. The CTA says that this provides a simple and effective branding that is equally relevant to coach operator and industry supplier members.

The campaign, focuses on three core messages:
– coach travel is back
– coaches are safe, fun and social
– coaches are ready and waiting to take you on a great UK trip or holiday.

Travelling by coach also remains the most environmentally-friendly way to travel, after walking and cycling.

Coaches are one of the greenest ways to travel – Confederation of Passenger Transport UK

A new website, welovecoaches.com, includes listings of 124 coach and tour operator members across the UK. Each listing, shown county by county, carries full contact details, social media links, images, and video clips. The website provides a starting point for consumers to simply and easily find a CTA coach and tour operator member near them.

facebook/welovecoaches
instagram/welovecoachtours
twitter.com/welovecoaches
www.welovecoaches.com
www.coachtourismassociation.co.uk

Coach Tourism Association

Epsom Coaches day trips boost

Epsom Coaches has reported a 27% increase in the number of day trip bookings made during September compared to the same period in 2015.

The figures reflect recent research from VisitEngland showing that the number of domestic tourism day trips from January to August in England this year hit 988 million, up 14% on the same period last year.

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The Epsom Coaches team at the launch of the 2017 brochure at Epsom Racecourse on 5 October

Epsom Coaches says that October is set to be equally successful. With only a few days of the month gone, the number of bookings made has already passed 75% of the total made during the whole of October last year.

“Our September and October figures back-up the research from VisitEngland and reflect the growing interest for day trips,” say Huw Barrington, Epsom Coaches’ Commercial Director. “Our longer tours remain very popular, however, we’ve seen a marked increase in day trip bookings in the last couple of months which looks set to continue into Christmas and beyond. This is down, no doubt, to people’s busy lives and the flexibility of getting away just for the day, but also the diverse range of trips that we offer that appeal to all ages.”

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For 2017, Epsom Coaches’ day trip programme, launched on 5 October at Epsom Racecourse, offers 207 trips in the UK and continental Europe, and 155 coach holidays.

 

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