A new consumer campaign that aims to encourage more people to consider a day excursion, short break or longer holiday by coach has been launched by the Coach Tourism Association (CTA).
The consumer campaign, which is being delivered primarily through social media channels, is using the umbrella branding ‘WeLoveCoaches’. The CTA says that this provides a simple and effective branding that is equally relevant to coach operator and industry supplier members.
The campaign, focuses on three core messages:
– coach travel is back
– coaches are safe, fun and social
– coaches are ready and waiting to take you on a great UK trip or holiday.
Travelling by coach also remains the most environmentally-friendly way to travel, after walking and cycling.
A new website, welovecoaches.com, includes listings of 124 coach and tour operator members across the UK. Each listing, shown county by county, carries full contact details, social media links, images, and video clips. The website provides a starting point for consumers to simply and easily find a CTA coach and tour operator member near them.