A special trade-only tourism event – ‘Salisbury Tourism Showcase’ – is to be held to remind tour planners that Salisbury is open for visitors.
Organised by VisitWiltshire and Steve Reed Tourism, the free event will be held in the city on 21 May.
The event has been organised following the poison attack on former Russian spy Sergei Skripal and his daughter, Yulia, in March, and the resulting drop in visitor numbers.
The government has allocated £2.5 million to support the recovery of businesses in Salisbury, including £200,000 to boost tourism.
The showcase will start at 10am in Cathedral Close in Salisbury, and include a visit to Salisbury Cathedral, which is home to a copy of Magna Carta.
The afternoon includes visits to Mompesson House and Gardens; Arundells, the home of former Prime Minister Sir Edward Heath; and other Salisbury attractions.
The event is free to group travel organisers, coach tour operators and other tour planners, but subject to availability and eligibility.
For more information, email Steve Reed at Steve Reed Tourism on firstname.lastname@example.org.